Missed Opportunities That Small Businesses Make Everyday To Increase Income and Leverage The Company

Amazingly there are business opportunities around us everyday. Our biggest struggle is being able to recognized them when they are presented to us. Also with recognizing an opportunity, is learning how to capitalize on it financial? It can be a balancing act, especially for the Small Business Owner. Listing below are Five Ways To Discover An Opportunity.BIG COMPLAINT OPPORTUNITYA great business opportunity is to listen to complaints from customers, from other people, from clients, from customer service postings, from people within your industry, or within your circle or community. Look to provide your services as a solution. Learn what others are not offering and start to offer what’s lacking. Fill in the holes of what’s lacking from the services that your competition does not provide. For example, the complaint is prices are to high for small or private businesses to have someone to come and clean a small office space. You are the owner of a small Cleaning Service, that can’t really compete with larger services due to lack of staff. However, recognize this hole in a larger company services. They don’t really work with small jobs or provide one day Business to Business cleaning service at an affordable prices. Maybe if you contact, other small businesses, small apartment complexes, small unit business or private companies, this could be a better fit for your business. If nothing else you could certainly out price larger companies, due to lower over head.HELPING OTHERS OR VOLUNTEER OPPORTUNITYI can’t count how many times volunteering and just helping other has brought me business opportunities. I volunteer just because I enjoy giving back. However, it seems that opportunities from me giving my time to others always finds its way back to me. I teach a class Facebook for Baby Boomers, at the local libraries or community centers. The Houston Chronicle Newspaper found out & did a feature article in the Senior Section. My business increased, because other senior groups offered for me to come and coach there groups. How can you use your hobby, skills and talents to give back to others?TRACKING AN OPPORTUNITYTracking is really a simple and often under utilized way to gain business opportunities for yourself. By tracking Demographics or Social Trends of your industry you can place your business services right in the middle of the action, so to speak. Demographics are traits that can determine buying behavior or product preferences. Demographic tracking can include age, income, or geographical region. Determine which demographic area does your product or service include the most people, then market to them. Looking at the Social Trends as well, is also a good way to determine which direction your industry is going. Are they moving offline, or online? Are they using sources like Websites & Blogs,which are great social trends for most small business right now. Creating a Business Social Media site to track business opportunities can also be an inexpensive solution for small businesses.CAPITALIZE ON NEW TECHNOLOGY OPPORTUNITYCapitalizing on new technology is easy to recognize in the big picture. For example how computers replaced typewriters or how smart phones are replacing cell phone. Technology is always moving and growing in every industry. However, it is the business that recognizes the small needs and capitalizes on it that can really crave out an exclusive niche for themselves. Let’s go back to the Cleaning Service. If that same company integrates, Eco- Friendly Products for Offices, Homes, and safe for uses around kids. This business has now used new technology to increase business opportunities.CAPITALIZE ON NEW LAWS OPPORTUNITYCapitalizing on new laws can create needs for consultants, training, and products. So it’s important to stay alert to the opportunities these types of changes can bring. For a while companies like Amazon relished the opportunity of no sale taxes. It afforded them lower prices to consumers of products. The law is now changing, but what a sweet spot deal it has been for all these many years for Amazon. Can you find your sweet spot?

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News Blogs – The Craze is On

The scenario is common for most of us…we return from office, swap channels after channels and get some quick snap shots of the latest news coverage. But then, what bothers us the most is the advertisements that pop up after every few minutes and frankly speaking, we don’t have the time to sit for such a long time so to catch up with the headlines. So what’s the way out?

News blogs! Yeah, you heard it right; with news coverage blogs you can indeed catch up with any form of news. These types of blogs provide you an opportunity to choose blogs specific to their local news interests or may be even news pertaining to your latest sports or hobbies. It is true that the older generations will go in for the newspapers but then these types of blogs have turned out to be the recent craze amongst the youngsters. In fact, you will be pleased to know that the older generation is also planning to switch over to this new type of blog.

There are innumerable news coverage blogs that are used as RSS feeds. This implies that the news can be posted on several blogs and your readers can post their comments as well. You can even post comments on them. For example, if you find any interesting event then you can post your valuable comments then and there. News blogs has turned out to be immensely popular and you’ll be pleased to know that the major newspapers have introduced their own personal blogs so as to make sure that they don’t lose any of their valuable customers.

You can also create your personal news blog posts. All you need to do is carry out a thorough research on any news topic that appeals you. Next, you need to post the news as a blog entry. Make sure you update the information and post reply to the received comments as well. In simple words, you are no longer restricted to newspaper or television channels. You instead write news story blogs or create your own.

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How a Digital Agency Can Put Your Website in the Spotlight

Despite the poor economic climate the internet remains a real growth area, with countless people turning to the web to start up their own online business. So, you are online, you have a website and a Facebook Page and you are all set for business. But what happens when the visitors don’t come flooding in?Think of it like this… if your website cannot be found then it might as well not exist. This might sound a little harsh but a website without visitors is useless, no matter how great it looks and how competitive your products and services are. So what can you do to get your website noticed?Marketing, Marketing, Marketing…Your website needs to be marketed in order to be noticed. Many website owners recognise this but struggle with the execution; after all, marketing is a skill and requires time, effort and more often than not financial resources. Even if you have a marketing background you may still struggle with the online marketing and this is where the services of a digital agency may help your business.Online marketing including Search Engine Optimisation (SEO) is still quite a dark art. It is rarely taught in schools and colleges and many webmasters have perfected their craft by working hard on their own websites, testing various SEO strategies and generally dancing the “Google Dance” for years. And what these webmasters have discovered are that some tactics can give your website a huge boost in the search engines, others can get you banned from Google’s index altogether. If you cannot afford the time to study online marketing in its various forms then seek out a good SEO agency that can get your website noticed.When approaching a Digital Agency you should always seek to learn more about their past work credentials. Ask for a client list and a handful of customer testimonials to see what other people are (or are not) saying about the service they provided. You should also try and remember than no two websites are the same, meaning no two marketing strategies should be the same. If the agency only wants to offer you an “out of the box” package you should be wary – a bespoke service which changes month on month will be far more beneficial for your website and will fit within your budget far easier.Using a digital agency, regardless of whether you are a sole trader or a multinational PLC, need not be daunting. Find an agency that “gets” your website and what it is that you are trying to achieve with it, whether that be sales, sign-ups or just to gain a loyal following of readers and don’t be afraid to ask questions at any step of the way. With the right agency you will see your website creep up the search engines, delivering you those oh-so valuable visitors as exposure grows.

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